SEO and Google Part 1: Do older websites rank better on Google?

Google Search Engine Case Study Part 1: What we really know

Posted by Garrett Mac on 01/01/1990
In SEO, GSuite
Tags seo, gsuite, google

Welcome to Part 1 of my “SEO and Google” series where I spent months trying to aggressively explore the right way to “SEO”

I wanted to start with some of the thing’s I’ve heard about SEO and ranking well in search results to the test and one claim I kept hearing is the claim that Website’s created in the past 10 years (or under) rank better, this claim goes something like this:

‘Websites that were acquired when the internet was still young have the more concrete presence in search engines.’

I think it would be fun search > “how to rank on google 2017”

So let’s do it.

screen shot 2017-04-19 how to rank well on google 2017 search result

Done, and now let’s take each domains creation date using their ICANN Whois record (that’s essentially the phone book for the American internet).

Done. Now that that’s done let’s check out the results.

| Rank | Website Website Creation Date | |—— |—————————– |———————– | | 1 | firstpagesage.com 2009-06-16 | | 2 | www.forbes.com 1993-06-17 | | 3 | www.wix.com 1995-05-12 | | 4 | www.searchenginejournal.com 2003-06-11 | | 5 | www.receptional.com 1999-01-19 | | 6 | blog.interakt.co 2013-08-30 | | 7 | mytasker.com 2011-10-21 | | 8 | www.awesomedynamic.com 2009-12-22 | | 9 | seoforgrowth.com 2015-10-08 | | 10 | www.matthewbarby.com 2012-12-01 |

Now lets start breaking down these results.

Claim:

Websites that were acquired when the internet was still young have more concrete presence in search engines.

Result:

False.

Looks like we only have 4 domain that were in the +/- 2 years range in the Dot-com bubble era (between 1995-2001) and 6 that were created since 2009. Leaving us with the majority of outside of the Dot-com bubble Range.

To continue this multipart series on “SEO and Google” then checkout Part 2 Google Search Engine Case Studies Part 2: Does Alexa Rating really effect search results?.

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